The challenge was that, historically, companies dedicated to the field of health had low relevance among young people, because health services are not in the interest of those who are just beginning to discover independence in life. In this context, the need was to build and position a brand in which that audience can feel identified and integrate into the interests of the generation, to build positioning and impact on young people and their parents.
- Research Market
- Branding strategy
- Brand redesign
- Launch campaign
- Media planning and activation (on / off)